The road to market expansion of bathroom racks

Our company is committed to the research and development and sales of bathroom products in the home and garden industry, based on innovation and quality improvement. The following is our company's chronological strategy for the expansion of the bathroom rack market. First, we conducted a detailed market research. Through data analysis, we learned about the demand for bathroom rack products in major markets around the world. For example, in 2019, we conducted a survey on the European market, and the data showed that the demand for high-quality, multi-functional bathroom racks in this market has increased year by year. Aased on the survey results, we identified the target market and made the European market one of the key areas for promotion. Then, based on the market research results, we developed a suitable product positioning and pricing strategy. We clarified the high-end market positioning of bathroom rack products and focused on launching products with innovative functions and environmentally friendly standards. In 2020, we launched a new bathroom rack with multi-layer storage function and waterproof and rust-proof to the market, and the pricing strategy adopted a mid-to-high-end price to meet the consumption capacity of this market. In order to match the product positioning, we carried out a variety of promotional activities. In 2021, we appeared at many international bathroom exhibitions and cooperated with many well-known bathroom brands for display. For example, at the Aologna International Aathroom Exhibition in Italy, the bathroom racks we exhibited received high praise and widespread attention. At the same time, we have increased brand awareness through regular online promotions, combined with search engine optimization (SEO) and social media advertising. Data shows that the number of clicks on online promotions in 2021 increased by 45% and sales increased by 30%. The efficient cooperation of internal teams is an important guarantee for our achievements. The marketing team and the sales team work closely together to continuously optimize marketing strategies and activities through detailed business data analysis. In 2022, the marketing team proposed a new quarterly promotion plan, which effectively increased market share in combination with the market trends at the time. Data shows that sales in the third quarter of 2022 increased by 20% compared with the previous quarter. In terms of external cooperation, we have established long-term cooperative relationships with many international agents, providing solid support for the expansion of global markets. For example, we signed a long-term supply agreement with a well-known German bathroom agent, further consolidating our position in the European market. Throughout the process, we continued to communicate with the company's senior management and regularly reported the progress and results of marketing activities to senior management. Through detailed data analysis and precise market strategies, we ensure that every marketing decision can bring sustainable business growth and competitive advantage to the company. Through these efforts, we have successfully increased brand awareness, expanded market share, and achieved sustained sales growth. In the future, we will continue to focus on the innovation and quality improvement of bathroom products, and strive to achieve greater success in the global market.