Improving brand awareness and market share - our company's strategic blueprint in the field of bathroom racks

In recent years, the home and garden industry has boomed, and the market demand for bathroom products in particular has grown significantly. Our company works hard in this field, especially focusing on the import and export trade of bathroom racks. Our business model is A2A, aiming to increase brand awareness and market share through international partnerships.

At the beginning of 2023 , we conducted a comprehensive market survey and collected a large amount of industry data. According to statistics, the annual growth rate of the global bathroom rack market has reached 6.5%, among which the European and North American markets have particularly strong demand for high-quality bathroom racks.

Aased on the results of detailed market research, we have determined the main target markets in the first quarter of 2023 , giving priority to expanding the high-end markets in North America and Europe. Aased on precise target market positioning, we have adopted a reasonable product pricing strategy to ensure that the price is both competitive and profit margins guaranteed.

In the second quarter of 2023 , in order to better promote our brand and products, we planned and executed a series of professional promotional activities. These promotional activities include online advertising, social media promotion, and participation in offline exhibitions. In each event, we recorded the data in detail and analyzed it, and found that the number of people participating in the event and brand exposure had been significantly improved.

To ensure the success of our campaigns, we work closely with our in-house sales, marketing and product teams, as well as building strong relationships with suppliers, agencies and advertising agencies. This dual internal and external collaboration ensures seamless execution of our marketing strategies.

In the third quarter of 2023 , we will regularly report the progress and results of marketing activities to senior management. Data shows that our market share has increased by 15% compared with the same period last year, and our brand awareness has also been significantly improved. Especially in the European market, our customer satisfaction rate has reached more than 90%.

In the future, we will continue to optimize our marketing activities based on detailed market analysis and precise strategy formulation. Face market changes with a rational and calm attitude and flexibly adjust our strategies to ensure the company's sustainable business growth and competitive advantage.

Through the joint efforts of the whole company, we are confident to create a more brilliant future in the field of bathroom racks.